The notion of “flipping” entails purchasing items at a given price (usually a price that is lower than market standards, although sometimes you can still flip items that you have purchased at the going market price) and then subsequently re-selling these same items for more, resulting in a net gain in ESO Gold !

Generally speaking, players tend to flip materials, motifs and housing recipes. By going to a Guild Trader and utilizing the search tools, players can search for “All Materials”, “Consumables, Motif” and “Consumables, Furnishing Plan” and quickly scan all of the entries to see if any items are being listed for less than market price or what have you.

No matter what some low-balling Baandari peddler tells you in a /zone chat or on a forum, Elder Scrolls Online’s player economy is still home to the hottest chunk of capital in Tamriel. The sole problem for newbies here is that ESO doesn’t have a centralized marketplace, which may understandably throw off seasoned players of traditional MMOs such as World of Warcraft. Instead, each member of a guild can post, at maximum, 30 listings (individual items or item stacks sold directly) on its Guild Store that are only visible to other members of the same guild. If a guild wants its members to sell to the rest of the world, it must rent a Guild Trader; an NPC merchant that any random player can approach and purchase items from.

Guild Traders are permanently bound to specific locations in cities or in remote areas and, when speaking to one, you will only see item listings from the guild that’s renting it. In practice, this means the market is comprised of many walled gardens rather than a singular ecosystem. The result is chaos, confusion, and inconsistent item prices. That’s why it’s considered necessary to use Tamriel Trade Center at a minimum. This addon gives you global price listing information on each item in the game, essentially aggregating all of an item’s listings from other players running the program. We also recommend Master Merchant for the more serious traders out there. Whereas TTC shows listing prices, Master Merchant only shows completed purchases from guilds that you are in. It has significantly less data as a result, but at least you know those sales were completed. You can also choose to run both addons at the same time, but make sure you don’t confuse MM data for TTC data, or vice versa.

Once you’ve set up Tamriel Trade Centre by running the separate executable client before you log in, your next step is to maximize the Guild Trader system. Fill all five of your guild slots with trading guilds that have a dedicated trader. This may take some searching, but that’s what the new Guild Finder is for. Preferably, you’ll want each of your traders to operate in a distinct part of the world.

Next, scour the stalls for items that other players are selling below their average global value. Whenever you find good deals — TTC will spit out a red number when a listing is posted below the global average price — buy them and resell them through your own Guild Traders at a markup. When you’re ready to sell, just go to any public bank, speak to a teller, and navigate to the Guild Store option which opens the trading window. When setting up a listing, you’ll notice an immediate 8% fee applied to your total sale value. 1% is basically a deposit that gets returned to you once the listing is sold and 7% goes to the guild’s bank. Note that with five Guild Traders at your command, you can move a total volume of 150 listings at once. For a vastly improved Guild Store interface, we also recommend the Awesome Guild Store addon.

Depending on which cities you shop in, you may notice that some Guild Traders have more exhaustive inventories than others. This is because Guild Traders are priced on a blind bid system. Wealthier and more productive (and more exclusive) trading guilds are able to risk bidding higher stacks of gold — up to the tens of millions in some cases — to rent out traders that see the highest amount of traffic each week. Generally, this results in a server-wide trading culture where the most profitable guilds are more stringent. They’re able to stay on top by keeping a constant inflow of capital from sales taxes, raffles, weekly dues, and auctions. Nevertheless, in order to make the most money from flipping, you’ll want to work your way into the most prestigious guilds.

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