Programmatic Advertising Market Analysis
The Programmatic Advertising Market Size is predicted to touch USD 138.25 billion at a healthy 13.70% CAGR during the forecast period (2022- 2030), states the latest Market Research Future’s (MRFR) programmatic advertising market report.
Drivers
Increasing Use of Smartphones to Bolster Market Growth
The increasing use of smartphones and social media platforms is predicted to propel market growth. Mobile advertising is being used on a wider scale and there is also more demand for sophisticated technology. Smartphones are replacing desktops as the first screen programmatic technology confidently making its way to mobile phones. The emergence of novel ways and tools for monitoring and measuring relevant data on mobile devices is impacting bright prospects for programmatic mobile video. Facebook for instance is presently playing a pivotal role in the rise of mobile programmatic.
Besides, the demand for customized content according to life events of consumers is also adding to market growth.
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Opportunities
Growing Automation in Online Ad to offer Huge Market Opportunities
The growing automation in the online advertisement sector is predicted to offer huge market opportunities during the forecast period.
Restraints
Lack of Expertise to act as Market Restraint
The lack of IT infrastructure coupled with a shortage of skilled experts may act as key market restraints over the forecast period.
Challenges
Absence of Straightforwardness to act as Market Challenge
The absence of straightforwardness due to the developing number of badly advised exchanges is likely to act as a key market challenge over the forecast period.
COVID-19 Analysis
Fortunately, the COVID-19 pandemic did not cast a shadow on the global programmatic advertising market. With marketing spending coming under pressure owing to the effect of the outbreak on purses, various brands are on the lookout for better and improved returns on investments. No wonder more and more advertisers are laying emphasis on programmatic advertising. Moreover, programmatic advertising has become more important during this crisis as there has been a sudden shift to online advertising from offline for most traditional advertisers.
Market Segmentation
The global programmatic advertising market is segmented based on devices, ad formats, and end users.
Mobile Videos Ad Formats to Lead Programmatic Advertising Market
By ad formats, the lead programmatic advertising market is segmented into mobile videos, desktop videos, desktop banners, and mobile banners. Of these, mobile videos will lead the market over the forecast period owing to the constant revolution in mobile advertising technology.
By end users, the global programmatic advertising market is segmented into travel, media and entertainment, education, finance, and retail.
Mobile Device to Dominate Programmatic Advertising Market
By device, the global programmatic advertising market is segmented into mobiles and desktops. Of these, the mobile device segment will dominate the programmatic advertising market growth over the forecast period.
Regional Analysis
North America to Head Programmatic Advertising Market
North America is predicted to head the programmatic advertising market over the forecast period. Canada and the US have the utmost market share. The presence of several key players in Canada and the US, the presence of technologically well-equipped countries, fast internet facilities, increasing online purchases, and a major part of the population being active on social media platforms and active use of smart mobiles are adding to the global programmatic advertising market growth in the region. Besides, increasing digitalization, and the adoption of digital devices by clients are also adding market growth.
Leading Companies:-
Eminent players profiled in the global programmatic advertising market report include Adroll (USA), Adobe Marketing Cloud (USA), AdReady (USA), Choozle (USA), Centro, Inc. (USA), DataXu (USA), Outbrain (USA), DoubleClick (USA), Rubicon Project (USA), and PulsePoint, Inc. (the USA).
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