1. Ensure you are everywhere your customers are: Create an online presence at all major car aggregate sites, social media platforms, auto forums, directories, etc. By positioning your brand on these sites, customers can identify you early in their journey. More drivers are interested in owning electric vehicles. Elizabeth Krear, vice president, electric vehicle practice at J.D. One of America's lesser known vehicle producers, VIA makes a range of electric vehicles including a hybrid pickup truck with a battery range of 40 miles, enough to cover the distance most of us travel each day. “The mileage for the hybrid is too good,” said Singh, who makes frequent trips to San Francisco and San Jose. For economy, the ****sel is hard to beat, delivering as much as 25 percent more mileage (on ****sel fuel) than a gasoline engine of similar size. Search engine marketing involves promoting your automotive website and content on search engines. Post content like images to engage customers, tell stories, and stay in touch with them. You should collect customer testimonials and post them on your site. In contrast, DCFC customer satisfaction declined 14 points in Q4 2022, driven by cost, availability and speed. The best way to build customer trust is to leverage your positive reviews and incorporate them into your dealership marketing strategy.