A mortgage lender not only manages their mortgage business but also takes care of maintaining professional relationships with clients. They must keep in touch with former customers, uphold cordial business ties with current customers, and create a successful business plan to attract new customers. Usually, emails serve as the most common communication channel in every business and so in the mortgage industry. However, many consumers are less likely to read emails received from financial service companies. This is where texting them helps. As a mortgage lender, you can find yourself in a situation where you just don't have the time to SMS every client, even though it's a necessary activity. Essentially, you can automate this by using mass texting software. Firstly, let’s acquire an overview of what mass texting software is and then plunge into its key benefits.
Mass Texting Software: Overview
As the name suggests, you can send text messages to a large number of recipients by using mass texting software. You might need to use mass texting software at another time if you are managing a mortgage broker website. With most bulk texting applications, you can create a personalized audience, write your message, and then schedule the text. Subsequently, you need to launch the campaign and the particular software will deliver the intended message. To streamline the communication, it will make a separate conversation thread with each of your recipients.
If customers don't want to receive texts from mortgage lenders any more, they can choose to unsubscribe from the message service on some of the best mass texting platforms. Generally speaking, a lot of mass texting software lets you create several campaigns and then send tailored messages to particular groups. Similar to how a mortgage CRM software can increase business productivity, mass texting software can also be integrated into your mortgage lending business. To find out how to improve the productivity of your mortgage business, schedule a demo with us.
Key Advantages Mortgage Lenders Get by Using Mass Texting Software
1) Establishes prompt communication
Emails serve as professional means of communication regardless of the industry but text messages are a more personal form of communication than emails. Although you don't have enough time to physically deliver messages to everyone, text messages allow you to demonstrate to your clients how thoughtfully you handle their mortgage demands.
By removing any obstacles, mass texting software simplifies communication and enables you to quickly establish a connection with a large audience. It would automatically deliver the already created messages at your desired date and time. Moreover, you can even plan to send messages at optimal intervals to establish a good rapport with clients and even foster repeat business. A mortgage broker website that uses reliable mass texting software can perceive a gradual boost in its business productivity. Emails may stay unopened for days whereas most text messages are usually read in a matter of few minutes.
2) Improves response rates
It is observed that text messages boast one of the highest response rates than any other means of communication. The odds of a client reading your emails are less than that of reading your text message. It is simpler for them to reply to text messages. They can swiftly submit text, documents, even book a meeting, and more. This advantage is not found in other mortgage marketing tools.
In addition to improving response rates, it even makes your client conversations a more convenient format. Using this aspect can accelerate your response times and thus help you deliver a better customer experience. Request a demo from us to find different ways to grow your mortgage business.
3) Reduces marketing expenses
Top mortgage marketing platforms are now prevalent just like physical marketing assets. You can decrease your dependence on investing in such expensive assets through mass texting. It significantly decreases your marketing expenses to a tiny monthly subscription fee. The money saved can be used to invest in some other services of your business. Moreover, your mortgage lending business benefits from efficiency gains too. Therefore, it is advised to get mass messaging software in addition to mortgage marketing tools.
4) Increases odds of repeat business
Usually, people don’t refinance or take loans daily. It may take several years to get a repeat client. To keep your clients abreast of your services during the meantime is possible through mass texting software. You can use this program to remind recipients about your services by sending them important messages and mortgage rate information on a regular basis.
Using mass messaging software to attract repeat customers is simple if your company has consistently delivered a faultless financing experience. Therefore, in order to increase business revenue, it is recommended to invest in mass messaging software in addition to one of the best mortgage marketing platforms. Requesting a demo from us allows you to determine the most effective approach to scale up your mortgage company.
5) Helps in lead nurturing
After your prospects enter the pipeline, the next step is to nurture them. You may establish a positive relationship with your audience by employing bulk texting software. Moreover, you can nurture some new client leads by delivering texts regarding mortgage products.
Conclusion
Relying on a single communication channel is not a decent idea for any business including a mortgage. It makes sense to use trustworthy mass messaging software to improve your mortgage lending company's general communication. These platforms make the loan process quite convenient for borrowers which will eventually boost customer satisfaction. Through real-time updates, timely reminders, and making the flow of communication automatic, reliable mass texting software enhance your mortgage lending business’ productivity. Read more:
