As we enter 2025, digital signage is undergoing a rapid transformation, driven by technological advancements and shifting consumer expectations. Emerging trends highlight personalised, interactive, and data-driven experiences, solidifying digital signage as a key element of modern customer engagement strategies. From hyper-targeted messaging to AI-powered content delivery, these innovations are reshaping how brands engage with their audiences and elevate the customer journey in 2025.

1.       AI Powered Personalisation:

With advancements in Artificial Intelligence (AI), digital signage is harnessing its capabilities to analyse vast amounts of customer data, enabling real-time, hyper-targeted, and dynamic content delivery. By analysing data - such as location, audience demographics, and in-store behaviour—brands can tailor messaging to craft more personalised and engaging experiences that connects with their audiences. Moving Tactics provides the capability to collect and analyse customer behaviour, using advance sensor and Wi-Fi tracking technology. Combined with robust data analytics tools, we can seamlessly ingest this data into AI-ready Content Management Systems.

2.       Enhanced Interactivity:

As the demand for personalised and engaging customer experiences continues to grow, digital signage technology in 2025 will increasingly integrate interactive technologies such as touchscreens, augmented reality (AR), virtual reality (VR), voice recognition and gesture controls. These features will allow brands to engage customers more effectively, gather valuable data, and create dynamic, personalised experiences that enhance customer journeys, foster stronger customer connections and maximise the impact of messaging. For instance, Moving Tactics’ Interactive Touchscreen Kiosk Solution offers a user-friendly way for customers to interact directly with content by accessing information, browsing products, and placing orders independently, delivering a seamless and engaging experience.

3.       Internet of Things (IoT):

With brands increasingly relying on data-driven decision-making, the Internet of Things (IoT) is set to play a key role in transforming digital signage. By connecting digital displays with smart devices and sensors, such as those utilised in Moving Tactics’ Retail Analytics Technologies, such as Lift and Learn & Place and Learn, Weight Sensors and Interactive LiDAR, this integration allows for real-time data collection and dynamic content updates, enabling brands to create more personalised, context-driven experiences that enhance customer engagement.

4.       Seamless Omnichannel Integration:

As consumer expectations for seamless and personalised experiences rises, digital signage in 2025 will become more connected with key marketing channels, such as mobile apps, social media, and e-commerce platforms. This integration will allow brands to create unified experiences across multiple touchpoints, ensuring consistent messaging, while enhancing engagement both online and offline. For brands embracing omnichannel strategies, Moving Tactics Interactive Touchscreen Kiosks and advanced sensor technology provides an ‘endless aisle’ of products, services and engagement opportunities. This solution enables customers to browse and shop the brand’s online catalogue while in-store, all while gathering valuable data to refine their customer offerings.

 5.       Data-Driven Insights:

Given the increasing demand for personalised experiences and measurable outcomes, data-driven insights will become crucial for optimising digital signage strategies. By leveraging advanced analytics tools, such as Moving Tactics Retail Analytics Solutions, brands can fine-tune content delivery, evaluate campaign effectiveness, and enhance customer engagement while maximising ROI. By harnessing real-time and historical data, brands can make informed business decisions, ensuring their messaging stays relevant, impactful, and aligned with evolving customer expectations. 

By adopting these trends and utilising Moving Tactics' cutting-edge Digital Signage and Retail Analytics Solutions, brands will be better positioned to deliver relevant, engaging, and personalised experiences, ensuring they remain ahead in a constantly changing landscape.