How to Combine Bonuses and Loyalty Rewards For Bigger Payouts
Companies can give loyalty bonuses to customers or channel partners as an incentive for good behavior, creating tiered programs with personalized rewards based on customer or partner preferences.
Customers tend to purchase more quickly when they know there's a reward within reach, known as the Goal Gradient verdecasino.com Effect.
1. Sign up for multiple programs.
No matter whether it's a simple discount program, tiered loyalty rewards or some hybrid of both discounts and rewards systems you use, encouraging customer participation across multiple programs will allow you to expand customer reach while increasing retention rates.
Tiered loyalty programs offer incentives based on different purchasing and brand engagement metrics to encourage customers to move up in levels. Furthermore, this type of program may even be gameified to encourage repeat business and offer an engaging customer experience.
Employing technology to manage loyalty points can relieve businesses of administrative duties while improving efficiency. A loyalty management platform can automate tasks such as tracking points and managing tiers, while helping prevent program abuse through rules such as daily transaction caps, spending limits or product exclusions.
2. Take advantage of special promotions.
Many companies run special promotions to give customers extra loyalty points or rewards. MAC Cosmetics runs membership programs which give their members access to exclusive events (make-up sessions and masterclasses) as a cost-effective way of rewarding customer loyalty while simultaneously increasing brand awareness.
If you offer a loyalty or referral program, make sure that key communication moments such as adding new rewards, changing reward tiers and expiration of current rewards are communicated to customers at key moments in order to facilitate easy management and foster engagement. This makes their experience simpler while at the same time increasing engagement levels.
3. Transfer your points.
Combining points can offer greater redemption value from credit card rewards programs that permit it. Chase Ultimate Rewards makes this possible, with accounts offering transfers in increments of 1,000 points; these combined pools can then be used for travel rewards booking.
This feature can be especially helpful if you plan on booking premium cabin flights or luxurious hotel stays, however once transferred your points remain in their new account until they can be redeemed.
Some programs, like MAC cosmetics' loyalty club, allow members to combine points for exclusive events or extra products with other members - an effective way to build both loyalty and engagement. You could offer limited-time free point opportunities via your email newsletter to your subscribers as a great way to grab their attention without straining your budget while increasing engagement by keeping customers excited about upcoming rewards they might get!
4. Look for partnerships.
Partnering with other brands is a proven way to expand the value of loyalty programs. Some offer special discounts or bonus points when customers shop from partner brands; others give loyalty members access to co-branded programs, like T-Mobile's free Netflix subscription offer for both new and existing customers.
Reward non-purchasing customer actions such as watching product videos, engaging with a brand's mobile app or sharing content via social media as valuable signs of engagement that can add up over time. These rewards could become points-earners in no time!
An effective approach for finding strategic partners is asking your loyalty program members about events, restaurants, travel companies or streaming platforms that would most interest them. Be wary when selecting potential partners since some may need to share customer data in accordance with GDPR/CCPA regulations.