IMARC Group’s report titled “Massage Equipment Market Report by Type (Electric, Non-Electric), Product (Chairs and Sofas, Back Massagers, Handheld, Neck and Shoulder, and Others), Distribution Channel (Hypermarket and Supermarket, Specialty Store, Online Sales Channel, and Others), End User (Residential, Commercial), and Region 2025-2033. offers a comprehensive analysis of the industry, which comprises insights on the global massage equipment market share. The global market size reached USD 8.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 16.3 Billion by 2033, exhibiting a growth rate (CAGR) of 8.08% during 2025-2033.
Factors Affecting the Growth of the Massage Equipment Industry:
- Increasing Awareness and Acceptance of Massage Therapy:
The industry has expanded at a good pace because more people are now acknowledging the influence that massage therapy has on patient recovery. In the last couple of years, the perception of massage has changed a lot, many people therefore now understand the importance of massage in helping them relax, reducing stress and muscle aches. These key drivers are health consciousness, increasing per capita income, and focus on embracing healthy way of life. Additionally, more often clients seeking expressions of social touch are becoming conscious of the health benefits associated with regular massage, and therefore, the demand for massage items for both private and commercial use has equally been on the rise. Consumers are seeking for affordable and easy possibilities for daily massage that lets the sales of massage chairs, hand-held massagers, massage cushions and other similar items rise.
- Technological Advancements in Massage Equipment:
The massage equipment industry has been experiencing increased technological change in the recent past and this has led to reinvention of more improved technologies in the products. Industry players are religiously researching on new technology in an effort to make better massage equipment that provide a more satisfying massage that is tailored to the individual. Probably the most significant technological factor that has boosted growth in the industry is incorporation of enhanced massage techniques and methods in massaging equipment. For instance massage chairs now come with Shiatsu, Swedish, deep tissue, and reflexology among other features to enable users to set their preferred type and intensity of massages. Further, smart massage devices are characterized by wirelessness and mobile application interfaces as controls, which have transformed users’ experience and management of their massage devices.
- Growing Wellness and Spa Industry:
The increasing trend of wellness and spa center around the global arena has been observed to be the main growth contributors of massage equipment. As people are focusing on personal care and especially taking a break from the normal rigors of life, the market demand for professional masseuse that operates from spas, wellness centres, and massage clinics has grown significantly. As the need for professional massage service increases so does the need for quality massage equipment from the well-being and spa industry. Spas and wellness centres are refershing their stocks of equipment for massage; massage tables and chairs for the standard massaging systems and different equipment for different techniques of massaging to acquire modern systems for fulfilling the needs of modern welfare conscious people. Furthermore, wellness tourism and advancement in wellness retreating places have contributed the need for massage equipment across the world.
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Leading Companies Operating in the Global Massage Equipment Industry:
- Beurer GmbH
- Casada Deutschland GmbH
- Family Inada Co. Ltd.
- HoMedics USA LLC (FKA Distributing Co. LLC)
- JSB Wellness
- OSIM International Pte. Ltd.
- Panasonic Holdings Corporation
- Prospera Corporation
- RoboTouch
- Samsung Electronics Co. Ltd (Samsung Group)
- Wahl Clipper Corporation
- Zyllion
Massage Equipment Market Report Segmentation:
By Type:
- Electric
- Non-Electric
Electric represented the largest segment due to the increasing demand for automated and customizable massage experiences among consumers seeking convenience and advanced features in their massage equipment.
By Product:
- Chairs and Sofas
- Back Massagers
- Handheld
- Neck and Shoulder
- Others
Chairs and sofas represented the largest segment because of their versatility, offering users a comprehensive massage experience akin to professional services, and their suitability for both personal and commercial use.
By Distribution Channel:
- Hypermarket and Supermarket
- Specialty Store
- Online Sales Channel
- Others
Hypermarkets and supermarket represented the largest segment owing to their widespread accessibility, offering a diverse range of massage equipment options to consumers in convenient locations with competitive pricing.
By End User:
- Residential
- Commercial
The commercial sector represented the largest segment due to the high demand for massage equipment in spas, wellness centers, gyms, and other commercial establishments catering to clients seeking professional massage services.
By Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
North America’s dominance in the massage equipment market is attributed to factors such as high consumer awareness and acceptance of massage therapy, robust healthcare infrastructure supporting wellness practices, and a strong presence of manufacturers and distributors catering to diverse consumer preferences in the region.
Global Massage Equipment Market Trends:
The global market for massage equipment is expanding. This growth is driven by rising incomes in developing countries. People are spending more on wellness products. The aging population also increases demand. Older adults seek relief from joint pain and muscle stiffness.
Sedentary lifestyles and desk jobs contribute to this problem. They lead to musculoskeletal issues, increasing the need for massage therapy. This, in turn, boosts the demand for massage equipment. Additionally, government support for wellness and preventive healthcare is likely to further increase the market.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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