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In 2012, Larsson signed with the record label TEN Music Group and subsequently released her debut extended play, Introducing, in January 2013. The EP was supported by Larsson's first original single, "Uncover", which topped the music charts in Scandinavia and was certified 6x Platinum in Sweden.

Following her early success in Scandinavia and the release of her debut album, 1 (2014), Larsson signed a three-year contract with Epic Records in the United States. In 2016, Larsson performed at the opening and closing ceremonies for UEFA Euro in France. Larsson's second studio album, So Good, was released on 17 March 2017. The album was supported by eight singles, including "Lush Life", "Never Forget You", and "Ain't My Fault", all of which reached number one in Sweden. She would later be featured on Clean Bandit's single, "Symphony", which topped the charts in the UK and Sweden. Her third studio album, Poster Girl (2021), was preceded by the international hit "Ruin My Life" (2018).

Larsson won the 2008 season of Talang, the Swedish adaptation of Got Talent, at the age of 10, winning 500,000 kronor. "My Heart Will Go On", the song she sang in the final, originally sung by Celine Dion, was later released that year as Larsson's debut single, charting at the official Swedish Singles Chart, Sverigetopplistan, for six consecutive weeks and peaking there at number seven for one week.

Between December 2009 and January 2010, Zara participated in a reality TV series called Jag ska bli stjärna (English: "I shall become a star") where she and other young Swedish talents got help on the difficult road to international fame and success. She was managed by Laila Bagge, and they flew to Los Angeles in the United States where they visited and talked with Disney and the three big record label companies—Universal Music Group, Sony Music, and Warner Music Group—but she did not get a contract offer anywhere, which Zara later attributed to her age at that time.

2012–2014: Breakthrough with 1[edit]
 
Larsson singing onSommarkrysset in 2013
Larsson signed with TEN Music Group in 2012 to record her debut compilation recording.The recording, the extended play (EP) Introducing, was leaked on 9 December 2012 through an unofficial music video of "Uncover" on YouTube, a static-view video featuring her singing the whole song in the recording studio in one whole continuous take. The five-song EP was released in Scandinavia on 21 January 2013, consisting exclusively of original songs."Uncover" was released as the EP's lead single. It peaked at number one on both theSverigetopplistan and DigiListan charts, as well as reaching number one in Norway and peaking at number three in Denmark,[21][22] and by 25 February 2013, the song was certifiedPlatinum in Sweden by Universal Music Sweden as a result of the song having received over five million streams.[4] The song entered the Svensktoppen track lists.[3] In July 2013, atSommarkrysset in Gröna Lund, she received a 3× Platinum award for Introducing for selling over 120,000 copies in Sweden.[23][24]

On 27 March 2013, Larsson's next EP was revealed through a music video of "She's Not Me (Pt. 1)" on YouTube. The five-song EP, Allow Me to Reintroduce Myself, was released in Scandinavia on 5 July 2013. "She's Not Me" (consisting of "She's Not Me (Pt. 1)" and "She's Not Me (Pt. 2)") was released as a double-single on 25 June 2013.[26] On 3 April 2013, Larsson revealed on her blog that she had signed a three-year contract with Epic Records in the United States.[5] On 11 December 2013, Larsson performed at the Nobel Peace Prize Concert in Oslo. On 1 October 2014, Larsson released her debut studio album 1, including the songs "Uncover", "Bad Boys" and "She's Not Me" (Pt. 1 and Pt. 2), in Scandinavia. The album went Platinum in Sweden. Larsson was an opening act for British singer Cher Lloyd's I Wish Tour.

2015–2017: So Good and international success[edit]
 
Larsson performing during the National Day of Sweden, 2015
On 5 June 2015, Larsson released the single "Lush Life" from her upcoming second studio album. The song became her second number one single and was certified 4× Platinum in Sweden. The song reached the top five in 18 countries and got certified Platinum in 16 countries.

On 22 July 2015, Larsson released her collaboration with British singer MNEK, "Never Forget You", the second single from her upcoming album. The song reached number one in Sweden, number three in Australia, and number five in the United Kingdom. The song was certified Platinum in Sweden after two weeks.

In February 2016, Tinie Tempah released "Girls Like" featuring Larsson. Larsson was later featured in the official song of UEFA Euro 2016, David Guetta's "This One's for You".

On 1 September 2016, Larsson released "Ain't My Fault", the third single taken from her upcoming album. On 22 October 2016, Larsson was named one of Time's "30 Most Influential Teens of 2016". She released "I Would Like", the fourth single from her upcoming album, on 11 November 2016.[42] It peaked at number two in the United Kingdom and at number four in Sweden.

In January 2017, Larsson released "So Good", featuring American rapper Ty Dolla Sign. The single served as the fifth single from her second album of the same name, which was released on 17 March 2017 as her first international album. The album features other collaborations with Wizkid and Clean Bandit titled "Sundown" and "Symphony" respectively. The latter track was released as a single on the same date and became Larsson's fifth number one single in her home country and first number one single in the United Kingdom. The album became her second number one album in Sweden and peaked in the top ten in Australia, Denmark, Finland, Netherlands, New Zealand, Norway and the United Kingdom.

On 12 May 2017, Larsson released a music video for "Don't Let Me Be Yours" as the sixth single from So Good, with "Only You" being released as the seventh single from the album on 11 August 2017.

2017–present: Poster Girl and further collaborations[edit]
 
Larsson performing at the Ilosaarirock festival in July 2018.
In September 2017, Larsson announced that she had started work on her third studio album, saying in an interview she had written two new songs with MNEK. On 11 December 2017, Larsson once again performed at the Nobel Peace Prize Concert, this time alongside American singer John Legend.

In January 2018, Larsson was named to Forbes' "30 Under 30 Europe" list in the entertainment category.

In September 2018, Larsson announced the then lead single from her third studio album, "Ruin My Life". She released the song and music video on 18 October 2018. The track was commercially successfully worldwide, being certified at least gold in the US and the UK, while reaching number one in the Netherlands. In 2019, Larsson released the follow-up singles "Don't Worry Bout Me" and "All the Time", as well as the then promotional single "Wow".[57]

In January 2019, she was featured on the song "Holding Out for You" by Italian rapper, singer and songwriter Fedez. On 8 November 2019, Larsson's next single, "Invisible", taken from the 2019 movie Klaus, the first original animated feature film released on Netflix, was released on the same day the film was released.

In March 2020, Larsson was featured on Kygo's single, "Like It Is", alongside American rapper Tyga. The song has performed moderately well, becoming a top-five song in Sweden, New Zealand, and Norway.

In June 2020, Larsson announced the single "Love Me Land" through Instagram. She released the song and music video on 10 July 2020. On the same day, an interview with her and Sveriges Radio was published. She announced that her new album would be released after 2020. She also said: "I am prepared in a completely different way. I have the next song ready, album cover, the video, the album is done. I just feel ready in a different way." It was then revealed on her Spotify page that the album would be called Love Me Land and that the title track was the first single from the album. However, Larsson later clarified in an interview that the album is titled Poster Girl and that "Wow" would also be included on the album, after officially announcing it as a single on 26 August 2020.

In September 2020, Larsson released a remix of "Wow" featuring American singer Sabrina Carpenter.

On 8 January 2021, Larsson released "Talk About Love" featuring American rapper Young Thug as the third single fromPoster Girl.

Poster Girl was released on 5 March 2021to positive reviews. The album performed moderately commercially, debuting at number three on the Swedish Albums Chart, 12 on the UK Albums Chart, and 170 on the US Billboard 200.

On 21 May 2021, Larsson released a summer edition of Poster Girl. She also performed songs at a virtual party onRoblox to celebrate her new album.

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