The global dietary supplements market is projected to grow from USD 167.5 billion in 2023 to USD 239.4 billion in 2028, at a CAGR of 7.4% during the forecast period. The growth in the dietary supplement industry is being driven by several key factors, including the aging population, a shift from pharmaceuticals to nutraceuticals, amino acids, and protein supplements, as preventive healthcare becomes a priority. The rise of personalized nutrition is also playing a significant role in this growth. Consumers are increasingly focusing on self-directed care, motivated by trends in personal health, weight management, and overall well-being. The personal care market has undergone significant changes in recent years, with more consumers turning to weight management and protein supplements to manage lifestyle-related disorders. In many regions, inadequate protein intake has led to a growing demand for amino acids and protein supplements. Additionally, unhealthy eating habits and improper lifestyles have prompted a significant number of consumers to seek weight management supplements to address obesity and overweight issues.

Top Dietary Supplements Companies

Key players in this market include Nestle (Switzerland), Abbott (US), Amway Corp (US), Pfizer Inc. (US), ADM (US), International Flavors Fragrance (US), Otsuka Holdings Co., Ltd (Japan), Glanbia PLC (Ireland), GSK PLC. (UK), Bayer AG (Germany), Herbalife International of America, Inc. (US), Nature's Sunshine Products, Inc (US), Bionova (Canada), ArkoPharma (France), American Health (US), Pure Encapsulation (US), HH Group (Hong Kong), Nu Skin (US), Power Gummies (India), Biomedical Research Laboratories (US), HealthKart (India), NutriScience Corporation (US), Nature's Essentials (US), and Life Extension (US).

Dietary Supplements Market Trends

• Growing Consumer Awareness and Focus on Health: There has been an increasing awareness among consumers about the importance of maintaining good health and preventing health issues. This awareness has translated into a growing demand for dietary supplements as people seek convenient ways to complement their diets and address specific health concerns.
• Preventive Healthcare and Wellness: Many consumers are shifting their focus from treating illnesses to preventing them. This has led to a rise in the consumption of dietary supplements that claim to support overall wellness, boost immunity, and promote longevity.
• Plant-Based and Natural Ingredients: There has been a noticeable trend towards plant-based and natural ingredients in dietary supplements. Consumers are seeking products that align with their preferences for clean labels, sustainability, and a perceived connection to nature.
• Personalization and Customization: The one-size-fits-all approach is giving way to personalized and customized solutions. Companies are increasingly offering tailored supplements based on individual health needs, genetic factors, and lifestyle choices.
• E-commerce and Direct-to-Consumer Sales: The rise of e-commerce has significantly impacted the distribution of dietary supplements. Many consumers prefer the convenience of online shopping, and this trend is expected to continue. Additionally, some brands have adopted direct-to-consumer models, bypassing traditional retail channels.The sports nutrition function segment is projected to grow at the highest rate during the forecast period. Many sports nutrition supplements available today include multivitamins, branched-chain amino acids (leucine), omega-3 fatty acids, glucosamine, glutamine, beta-alanine, beetroot, and green tea extract, each of which provides different performance benefits. In general, all humans require an adequate amount of macro and micronutrients. However, due to extreme exertion athletes need to monitor their food intake. Sports nutrition supplements provide them with all the required nutrients, which is why this category is projected to grow fastly in the dietary supplements market.

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What factors are driving the rapid growth of the sports nutrition function segment in the market?

Many sports nutrition supplements available today include multivitamins, branched-chain amino acids (leucine), omega-3 fatty acids, glucosamine, glutamine, beta-alanine, beetroot, and green tea extract, each of which provides different performance benefits. In general, all humans require an adequate amount of macro and micronutrients. However, due to extreme exertion athletes need to monitor their food intake. Sports nutrition supplements provide them with all the required nutrients, which is why this category is projected to grow Fastly in the dietary supplements market.

North America dominates the dietary supplements market share.

The North American nutrition and supplements market holds the largest share and is projected to grow further. The region's population has become increasingly health-conscious, incorporating dietary supplements into their daily routines to enhance overall health and manage weight. Due to poor dietary habits, such as a preference for junk and processed foods lacking in nutrients, lifestyle-related disorders like diabetes, obesity, and high blood pressure are prevalent. This has driven the demand for supplements. Additionally, the rise in veganism and the shift towards less processed foods have further fueled the use of dietary supplements to address nutritional gaps. South Africa also presents a promising market for dietary supplements, both in production and consumption, as the region faces widespread malnutrition and other nutritional deficiencies. Together, these factors contribute to the growth of the global dietary supplements market.