Although creative marketing and innovative product formulations are both extremely important, the packaging that a brand chooses to use is a significant factor in determining whether or not a product is noticed when it is displayed on shelves. This is because the packaging is the first thing that consumers see when they see a product. Fortunately for companies that are concerned about the environment, there are now options for environmentally friendly packaging that enable brands to protect the planet while also attracting attention. These options are available to businesses.
Otarapack, a startup company based in Finland, has developed a line of sustainable packaging solutions that are both eye-catching and environmentally friendly. These solutions are made possible with the assistance of materials that are renewable and derived from plants. In addition to being completely recyclable or compostable at home, all of the packaging that Otarapack uses is certified by the Forest Stewardship Council (FSC). In order to achieve this, they make use of vibrant colors, textures, graphics, and shapes that set them apart from the rest of the crowd. Because of this, companies that use Otarapack packaging are able to create unique designs that are not possible to achieve with plastic or other materials. As a result, they are able to maximize the shelf impact of their products. Tuomas Rutanen, the Chief Executive Officer of Otarapack, is quoted as saying, "We believe that sustainable packaging does not have to mean compromising on design or visual qualities." This statement was made in reference to the company's sustainability efforts. As environmental concerns continue to rise higher on consumer priority lists, a study that was conducted by Nielsen found that 66 percent of consumers all over the world are willing to pay more for environmentally friendly products and services. This percentage is increasing every year as environmental concerns continue to rise higher on consumer priority lists.
It is possible for sustainable brands to gain a competitive advantage by utilizing designs that have a high impact and are highly noticeable
- Customers are drawn to the product's eco-credentials as well as its physical appeal, and Otarapack packaging makes it possible for businesses to benefit both the environment and their bottom lines
- This is accomplished through appealing sustainable solutions that enhance shelf visibility and attract new customers
- Their use of fiber-based materials and structural forming techniques opens up new possibilities for vibrant colors, textures, embellishments, and contours, which helps products stand out from the sea of packages that are stacked on store shelves
- These possibilities are made possible by the use of structural forming techniques
- There are a variety of techniques that can be utilized to generate visual interest, such as contours, embossing, indented patterns, and more
- When it comes to the shelves, bright colors are more noticeable
It is important to provide the design of the packaging with the opportunity to tell the story of the brand through the utilization of images, messages, and fonts. Cohesion is achieved when the aesthetics of the packaging of the product are connected to the overall branding of the product. Consumers who are interested in buying products that are environmentally friendly are drawn to this. Before beginning the full production of the product, it is essential to test the designs through mockups and focus groups. This is done to ensure that the functionality, messaging, and visibility of the product are as intended when it is displayed on crowded shelves. It is recommended that you consider utilizing shelf strips, headers, or displays in order to differentiate your products from the multitude of other products that are currently available on the market. It is necessary to make adjustments to the components of the packaging.
Innovative companies such as Otarapack have made it possible for brands that want to prioritize sustainability while simultaneously enhancing their shelf presence to have access to appealing fiber-based packaging solutions and design recommendations. This means that brands can now achieve both of these goals simultaneously. Every one of these things is attainable while simultaneously preserving the natural world. Specifically, this is due to the fact that sustainability is an essential component to consider when making purchases.
