HP launches Instant Delivery in ... printer ink too!

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HP launches Instant Delivery to ... printer ink! © Shutterstock HP launches Instant Delivery to ... printer ink too!
The changes brought about by the COVID-19 pandemic by launching teleworking and tele-education and consequently the home use of printers were listened to by HP, launching a new subscription service that offers every user the opportunity to have ink when needed.

HP Instant Ink. expanding to 36 markets, including Greece, is a smart, easy-to-use and sustainable subscription service that saves printing costs from 50 to 70%.

It is a consumable subscription service that detects when the original ink is about to run out and automatically sends new cartridges to users before they run out.

The Service already operates in 18 markets and expands to new ones following the rapid increase in global subscriptions to more than nine million users.

Instant Ink offers individuals and families working, creating and learning from home a seamless printing experience. HP covers the entire Greek territory.

"The pandemic has changed the way we work, the way we treat education, the way we work and operate online, and we believe that this new way of working will remain to a large extent," said Nikos Christakis, General Manager of Greece and Cyprus. According to surveys, 54% of workers will continue to work remotely after the end of the pandemic.

As he mentioned during a presentation, in recent months there has been a big increase in printer sales. In the case of HP and for the financial year ending October 31, 2020, the increase was 16%, however, in the quarter November 2020 - January 2021, this increase has reached 60%.

"For more than a year, we have observed that technological and other constraints that previously hindered teleworking and tele-education are being minimized. With the removal of these restrictions, there has been an increased demand for home printing ", said Mr. Christakis and continued:" The expansion of Instant Ink, represents the response of HP to the need of its customers for a smart, productive and sustainable printing solution - a need that came to stay ".

The ink never runs out
Customers can choose from a range of monthly programs, paying a fixed price based on the number of pages they print.

The cost of the service is 0.99 euros per month and concerns printing 15 pages, at 2.99 euros for 50 pages, at 4.99 euros for 100 pages, at 11.99 euros for 300 pages and at 24.99 euros for 700 pages.

According to HP estimates, cost savings are, on average, between 50% and 60% and can reach 70%. Users can customize or cancel their package at any time - without a contract, annual fee or commitment - and move "unused" pages from one month to the next.

Smart Ink Subscription with HP +
HP + is an even smarter printing system, designed for consumers and small businesses. At a time when the demand for printing is high (+ 6% NPD / GFK) 4 as millions of people work and learn from home, HP + is modernizing today's printing experience.

From top-notch build quality, the largest subscription service, to the best cloud printing app in its class, the enriched HP + services are designed to meet the expanded printing needs of even the most demanding users. With HP +, customers benefit from a six-month trial period for Instant Ink5 and can easily manage their subscription from the HP Smart App6. With more than 48 million monthly active users, customers can enjoy the ability to print and scan online from anywhere.