Moreover, passenger cars production in December also saw a 7.9% drop YoY. New vehicle production in December decreased 15.8% to 133,621 units. TORONTO, Ontario - December 1, 2023 - Record-setting electrified vehicles sales continue in November for Toyota Canada Inc. (TCI), representing 42.9% of overall sales. A total of 1,620 Zero-Emission Vehicles (ZEV, comprising of EV, PHEV and FCEV) units were among the electrified Toyota and Lexus vehicles sold in November. Toyota Motor Manufacturing Canada-made Lexus RX also saw strong November sales, led by record sales of the RX Hybrid versions. Z4x, Venza, Tundra, Tacoma, Corolla Cross and Corolla Hybrid also saw November record sales. Winning companies-those increasing their market share by at least 10 percent annually-tend to utilize advanced sales technology; build hybrid sales teams and capabilities; tailor strategies for third-party and company-owned marketplaces; achieve e-commerce excellence across the entire funnel; and deliver hyper-personalization (unique messages for individual decision makers based on their needs, profile, behaviors, and interactions-both past and predictive). Winning B2B companies go beyond ****-based marketing and disproportionately use hyper-personalization in their outreach. In the near term, OEMs can explore new business models by collaborating with other leading companies along the value chain. The companies most likely to succeed are those that are willing to fully transform their products, brands, operations, organizational structures, and more. Th is da ta has been writt en by G SA Cont ent Ge nera to r DEMO.