Why Do Some Booths Feel Welcoming While Others Feel Like a Wall?
It usually comes down to how open the front is. Welcoming booths keep counters to the side, leave the entrance clear, and let people see inside before they commit to walking in. When you look through the best exhibition booth designs, notice where the staff stand and how easy it is to step in. A table across the front blocks visitors without anyone meaning to, and it happens at a lot of shows.
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