Comme des Garçons – The Story of Avant-Garde Fashion and Innovation
Introduction to Comme des Garçons
Comme des Garçons is not just a fashion label it is a revolution in creativity founded by the visionary Japanese designer Rei Kawakubo in Tokyo in 1969. The name Comme des Garçons means “like boys” in French which reflects the brand’s bold attitude toward gender and fashion. Over the years Comme des Garçons has transformed the world of high fashion through its experimental designs unique silhouettes and conceptual approach. The brand is known for breaking conventional rules and redefining what fashion means in modern culture.
The Vision of Rei Kawakubo
Rei Kawakubo the mastermind behind Comme des Garcons is one of the most influential figures in contemporary fashion. Unlike traditional designers she never stu****d fashion design but stu****d fine arts and literature at Keio University in Japan. Her approach to design is based on emotion and concept rather than commercial appeal. Kawakubo believes fashion should not only make people look good but also make them think. Her collections often explore themes such as imperfection destruction and beauty in chaos.
