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This article is designed as a method-selection guide, not a generic explainer. It focuses on how to choose among different types of qualitative research methods based on the nature of the market question, the level of ambiguity involved, and the decisions at stake.
read more: https://www.unimrkt.com/blog/c....hoosing-the-right-qu
This article is designed as a method-selection guide, not a generic explainer. It focuses on how to choose among different types of qualitative research methods based on the nature of the market question, the level of ambiguity involved, and the decisions at stake.
Read More: https://www.unimrkt.com/blog/c....hoosing-the-right-qu
Riya Singh is a marketing professional and market research expert. She is always keen on sharing her viewpoints and perspectives about the latest market research trends. Riya usually writes about methods and techniques employed in various market research initiatives. She has immense market research knowledge and her strength lies in working closely with marketing and management teams to develop and execute successful strategies and campaigns for business research.
