How the Role of a Marketing Agency in Malaysia Is Shifting With Digital Buyer Behavior
According to Google APAC Digital Buyer Journey Report 2023, 76 percent of Malaysian B2B buyers conduct significant online research before engaging any vendor. This means the majority of the decision journey for Malaysian B2B buyers takes place outside any channel a marketing agency in Malaysia can directly control through traditional campaign approaches. https://penzu.com/public/bfe190a3fab28630
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