The brand’s signature style leans heavily on oversized silhouettes, minimalist but striking text-based designs, and high-contrast palettes—often black and white with sudden pops of neon or chrome. Many of their pieces feature slogans like “404 Not Found,” “Log Out,” or “Loading...,” blending digital jargon with fashion-forward design. It’s a nod to those who grew up online and feel fluent in the visual language of the internet.
