The global gummy supplement market is projected to reach USD 48.5 billion by 2028 from USD 24.6 billion by 2023, at a CAGR of 14.5% during the forecast period in terms of value. An increase in diseases, disposable incomes, and awareness of fortified food products is driving the gummy supplements market.  The chewy texture of gummies is a distinctive feature that appeals to individuals of all age groups, making them an attractive product for consumption. Gummies are a tasty and enjoyable delight to eat because of their appealing soft, spongy texture. Gummies are a simple and portable supplement option because they are frequently provided in small, sealed packets or containers. They are a well-liked option for time-pressed consumers searching for a quick and delectable treat because they are simple to transport and enjoy when traveling.

The desire to eat healthier has gradually increased interest in seeking convenient and enjoyable ways to supplement their diets. Gummies offer a fun and tasty alternative to traditional supplement formats like pills and capsules. The demand for gummy supplements is driven by the aging population seeking more palatable ways to consume dietary supplements. Gummy supplements' ability to mask unpleasant Flavors and Odors has made them an attractive option for consumers across all ages.

Gummy Supplements Market Drivers: Rising rate of vitamin-deficiency diseases and undernutrition

Micronutrient deficiencies significantly impair immune systems, hinder infant growth and development, and limit human potential, leading to higher morbidity and mortality rates. Deficiencies in iron, vitamin A, zinc, folate, vitamin B12, vitamin D, and iodine can have severe health consequences, including increased susceptibility to infections, birth defects, blindness, stunted growth, cognitive impairment, poor school performance and productivity, and even death. Adolescent girls, women of reproductive age (15-49 years), pregnant and lactating women, and young infants are particularly vulnerable to the adverse effects of micronutrient deficiency due to their high nutritional requirements. Scientific studies have shown that improving diets, fortifying staple foods and condiments, biofortification, and supplementation can boost micronutrient intake in the general population or among those with higher needs. This can reduce maternal and child morbidity, impaired neurocognitive development, and mortality associated with micronutrient deficiencies.

Gummy supplements, such as vitamins, are designed to be more palatable than traditional vitamin tablets and capsules, increasing the likelihood of regular consumption. Additionally, vitamins that are soluble, chewable, sticky, or in powder form tend to be easier to digest. Vitamin C and B2 (riboflavin) are the most frequently incorporated vitamins in multivitamin gummies.

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Vitamin Gummies was one of the types Which Accounted Highest Market Share in North America

Vitamin gummies, a type of gummy supplement, are becoming increasingly popular due to their convenience and appealing taste. They offer a tasty and easy way to get essential vitamins and minerals without the need to swallow pills or capsules. Available in a variety of Flavors and shapes, they are enjoyed by both adults and children.

The popularity of vitamin gummies has surged in North America, driving significant growth in the gummy supplements market. This trend is fuelled by the rising incidence of vitamin deficiencies and undernourishment, alongside an increasing demand for vitamin C and D supplements. The need for personalized supplement solutions has further boosted this market. However, while vitamin gummies can be a convenient and enjoyable addition to one’s diet, they should not replace a healthy, balanced diet. A well-rounded diet, rich in fruits, vegetables, whole grains, and lean proteins, remains essential for providing the necessary nutrients for optimal health.

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US is one of the Major Market for Gummy Supplement in North America

The United States is one of the leading markets for gummy supplements in North America. In recent years, the popularity of gummy supplements has surged due to several factors. These include a rise in vitamin deficiencies, a growing demand for vitamin C and D supplements, and the increasing need for personalized supplement solutions. Gummy supplements offer a convenient and flavourful way to address vitamin deficiencies and support health and wellness goals.

The key players in the gummy supplements market include GSK Plc. (UK), Haleon Group of Companies (UK), Church & Dwight Co., Inc. (US), Amway (US), Bayer AG (Germany), Nestle (Switzerland), Unilever (UK), and Otsuka Pharmaceutical Co., Ltd. (Japan).