Apple’s iMessage technology and accompanying blue bubbles hold some serious cultural cache. By adding the potential for unlimited, unhinged emojis, the company could springboard AI emojis to new digital-culture heights. Or it could fail to read the room and change how we communicate for the worse.
“This is the most mainstream version of an emoji image generator we’ve ever seen,” said Keith Broni, editor in chief of the emoji dictionary Emojipedia. It will “open the floodgates” of niche emoji creation.
Apple previewed these “Genmojis” along with a bevy of other artificial intelligence features at its annual developer conference this week, amid pressure to keep up with competitors in the race toward AI adoption. Genmojis will be powered by Apple’s own version of the technology used by other consumer image generators. Users of iOS 18 will also get an “Image Playground” app, where they can generate images in different styles. Both that and Genmojis will be built into Messages.