DA measures the overall strength and ranking potential of an entire domain, while PA evaluates the strength of individual pages within that domain. These metrics, developed by Moz, are scored on a scale from 1 to 100, with higher scores indicating greater authority and better chances of ranking well in search engine results. SEOs and website owners use DA PA Checkers to gauge the competitiveness of their sites, identify areas for improvement, and track their SEO progress over time.

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