Why Is Offline Attribution Challenging for Marketers?

As digitalization simplifies tracking online business processes by providing instant access to data on online transactions, a key question remains: How can marketers track the transition from online marketing campaigns to offline in-store purchases?

Even though marketing teams pour significant resources into advertising campaigns on OTT platforms, it doesn’t mean customers will immediately buy the product after engaging with the ad.

Read Complete Article: https://martech360.com/martech....-insights/why-is-off

Essential Technical SEO Practices to Boost Website Performance

Introduction to Technical SEO: The Foundation for Organic Ranking Success

Technical SEO serves as the backbone of your website’s ability to attract search engine crawlers, helping it rank higher and establish authority organically. To drive more traffic and increase conversions, optimizing technical SEO is indispensable.

Read Complete Article: https://martech360.com/tech-an....alytics/5-best-pract