Why Is Offline Attribution Challenging for Marketers?
As digitalization simplifies tracking online business processes by providing instant access to data on online transactions, a key question remains: How can marketers track the transition from online marketing campaigns to offline in-store purchases?
Even though marketing teams pour significant resources into advertising campaigns on OTT platforms, it doesn’t mean customers will immediately buy the product after engaging with the ad.
Read Complete Article: https://martech360.com/martech....-insights/why-is-off
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